It means they took a chance that others thought was reckless, and they're living the life they want to live.
Maybe it's time for you to "go rogue" [my version of course] and change up your home decor! Make some big decisions! You go, girl! [Broker Leather is not responsible for any decisions made while thinking outside the box, although we may or may not encourage such thinking]
The Going Rogue Goat Hide Rug will make the perfect Christmas present for that hard-to-shop-for-cowgirl that you know, too.