Today, I'm reflecting on some monthly memorable moments AND some fun facts of 2023. Part of me feels so guilty for posting this Highlight Reel; knowing that so many of my best friends and customers have experienced tragic heartbreak, illness, and generally hard times this past year. A tiny bit of me feels like this is the perfect time to post this though, in hopes of helping you forget the sad and making you smile for at least one or two moments to end 2023.
Thank you for spending the year with the Herd. 🏼
✜ January 2023 ✜
✜ February 2023 ✜
At the very end of January we introduced our new blog writer and Model, Brooke. She spent the month of February tirelessly bringing you all kinds of incredible content of styling tips and a unique perspective on midWestern Fashion, including this wonderful post styling our signature wild rags.
Brooke quickly became a shining light on our boutique, and actually, just this morning I received *the best* compliment at the local farm store. A gentleman said to me, "You're that Wild Girl, right?" [Brooke's maiden name was Wild.] It's an honor for me that people think this stunner looks like me. :)
✜ March 2023 ✜
The highlight of my March came at the end of the month with the newest arrival to our Herd, Miss Josie Jean Reisinger, born March 29, 2023. I know you'll recognize Josie's beautiful momma, Grace, from behind the counter and all over our website. Although I don't see this sweetheart often enough, I'm so proud to be an honorary Glamma to Josie Jean! You can read more about her arrival in our March blog post, here.
✜ April 2023 ✜
Someone left the gate open and this Herd let loose in April. We enjoyed a fast and furious 4-day trip to Nashville to attend a buying market. For 8 women and at least 16 suitcases in a 2-bedroom Air B-N-B on a second level with no elevator, we did so darn good. No drama, no tears, new friends, new nicknames, new tats, and extreme amounts of laughter for this group of sister-wives and Casanova Mackay, this trip was for was one for the books. Let's just say we spent a lot more on drinks than we did on inventory for the store.
✜ May 2023 ✜
We knew from the beginning that we'd need more space in the "new" Waukon storefront; I finally made it happen in May. We expanded into the space right next door and doubled our square footage once again. During months of high inventory, we have the front of the extra space "shoppable" with inventory. We also enjoy all of the extra room opened up for special events and parties, with our first special event in the new space being our hat bar collab with Moonchild Collective.
The back half of the new space is office and storage area. It's incredibly handy to store the "mess" of online order packaging away from our actual storefront. Although people are always curious and love to peek at our "mess" behind the faux wall.
✜ June 2023 ✜
June was another month of projects in the storefront with the finale being our Nashville-inspired, shining silver saddle.
The girls and I also took an adventurous family trip to Santa Fe, New Mexico in June since all of my staff was out of high school and college for the summer. It was a very much needed getaway for us ladies to spend some quiet, quality time together. We really bonded beautifully while we were stranded in the airport for a full day.
✜ July 2023 ✜July hosts small-town America's favorite week of the year thanks to the county fair. I hadn’t prepared to spend as much as a year’s worth of billboard advertising on a steer at the county fair this year, but I did because I knew in my heart that this young lady, one of my employees, had earned every penny. To read more about our fair experience this year, read this blog post I wrote: Sale Day at the County Fair.
✜ August 2023 ✜
✜ September 2023 ✜
✜ 2:00 pm is Consistently our Busiest Time of Day. ✜
✜ Top Online Store Search Keyword of 2023: "Hilary" ✜
✜ 51.59% Returning Customer Rate ✜
✜ October 2023 ✜
✜ November 2023 ✜
✜ December 2023 ✜
✜ Gift Cards Sold & Given Away in 2023 ✜
Sam and I are closing the storefront for 2023, the next time we're back in here will be 2024. I've been hinting at this number on Instagram/Facebook stories for a week now and I just ran the final report. The data is in. We sold and gave away a total of 562 gift cards in 2023. Paysen and I can't wait to get to market in Dallas in 2 weeks to find all of you gift card holders some AMAZING new styles to bring back to Iowa!!!
✜ 54 New Google Reviews Received in '23. ✜
... and that's a Wrap on 2023...